Ethereum 2.0 Launchpad

UX Design
11 Days
Working files
Collaborative Whiteboard → Online whiteboard with design concepts
Prototype Design → Prototype screens for the entire flow
User Feedback → User feedback report and evaluation



User Researcher
Georgia Rakusen
Profile →

Andrej Berlin
Profile →

Product Designer
Charlie Ellington
Profile →

Philipp Strauch
Profile →

Collin Myers


Ejaaz Ahmadeen


Carl Beekhuizen

Ethereum Foundation

Chris Battenfield

Ethereum Foundation

Tomo Saito

Ethereum Foundation

George Weiler

Ethereum Foundation

Mara Schmiedt


Parker Place


Design Process

Design Challenges

1. Can we give users sufficient information so they don’t regret participating without giving too much information that might scare/bore them?

It’s very clear that the process should introduce deliberate friction in the user experience to slow users down and absorb the information. In our interviews, everyone read through the introductory paragraphs and checked the “I understand…” checkbox. Every other step throughout the process was very clearly defined and made sense in the context, thus avoiding people to get bored. We re-wrote a few warning messages that sounded a bit too harsh so now they simply state the truth, while making people aware of risks.

2. Can we build an experience that is easy to adapt to the different user types that become a validator as Eth2 matures through the phases?
The way we guide users through the process is at first tailored to people who are already “experts” and know what they want to do. We also made sure that the copy is as succinct and informative as possible, but also expandable so that even new people would have the possibility to understand what the process is about. Contextual tooltip-boxes can elaborate on specific terms and links to “Learn more” or “Why?” that expand within the interface can provide guidance regardless of the level of knowledge.
3. How can we design a smooth transition out of the application to other complimentary applications (ie Eth2 Calculator, other articles, etc) – where in the story should it fit to help inform but not encourage drop off?

The current landing page as well as the process act like a central hub for the actual validator sign up, but also an information epicentre. There is so much to understand about being a validator that we need to provide links out to other pages that can get into more detail and explain more about the economics, phases, durations, contract audits and more. Since they are all contextual, people don’t need to read through it all, the information on the surface is sufficient to not make any mistake going through the deposit process.

Building a product?

Custom consulting and product design for your project goals. 


Join our Hypersprints and use our educational material to improve your skills.