TLDR: Don’t decentralize the entire product at once. Build the crucial parts, release and iterate until you’ve build something users want. Then decentralize the rest.

Fresh from Berlin Blockchain Week, DeepWork Studio is excited for what we see as a renaissance of decentralized autonomous organisations (DAOs). They’ve been around in theory for a while, but now we’re beginning to see them in practice. However, as product designers we’re concerned by repeating mistakes from 2017 and 2018. Whereby users needs are placed second to developer’s idealisation of decentralization, we propose a product design approach to develop Minimal Decentralized Products. Using principles from ‘do thing’s that don’t scale’.

At Deep Work Studio we’ve helped teams such as ConsenSys, Hummingbot, Molecule, Ramp, Pillar and Wyre release user-focused products.

What happens when you decentralize everything?

For any product the more features you add to a product, the exponential time it takes to release.

Do we have enough features?

Being entirely decentralized means you need a lot of features to launch a product. There isn’t a lot of room to iterate quickly and loosely. Thus there is a lot of under the covers build-up to the ‘big launch to mainnet’.

However, this leads to increasing gaps between studying and iterating on what works for users and actual launched products. How many times have we seen projects go from hyped launch to big flop? How many are struggling to onboard users or gain liquidity?

What’s the result been?

But, decentralization is important, otherwise we’re building nothing better!

How to build products user want, but love?

How can a blockchain protocol or Dapp iterate?

Apple has a new, pretty nifty and seemless way of paying, why would I use an ethereum wallet app and risk loosing seed phrases?

Blockchain has a UX problem and Fintech is winning the war.

“Peacetime CEO knows that proper protocol leads to winning. Wartime CEO violates protocol in order to win.” — Ben Horowitz

How To Design A Modular System To Decentralization




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