Maple Finance had just raised a seed round and was looking to launch the first version of their product. In our initial consultation, we identified three user groups and interface journeys. Designing and building all three would be costly in design and development time. Therefore, we prioritised borrowers of capital and pool delegates to manage the capital. Under the assumption that liquidity could be manually onboarded in the first version and would grow with demand from borrowers.

We ran collaborative workshops (in Zoom and Miro) to prioritise and design the user journey for borrowers. Key hypothesis is if we could design and process that corporations would see as better and faster than traditional finance or CeFi.

We merged solutions into a prototype and user tested with the target audience.

With the feedback in hand, we ran the process again for pool delegates. With the data from two rounds of user testing from two key stakeholders, we iterated on the design ready for the Maple team to implement the front end and launch the product.

When the product launched, Maple ran a liquidity round is now a leader in decentralised finance for institutions. As of writing (October 2022), Maple has issued $1,861,320,441 of loans.

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